Monday, April 02, 2007

Doritos

I was quite pleased the other day, when at the store, I saw a new flavor of Doritos on the shelf. Smokin Cheddar BBQ (No “G” on the “Smokin” because I guess that is the hip way of spelling it). I, of course, could not say no to a new flavor of Doritos and I bought a bag.

That night I settled on the couch with my new bag of Doritos ready to try to new flavor sensation that the chips would provide. Whenever I try a new snack or chip I like to take my time with each chip to make sure that it works for me. I just can’t reach in the bag all willy-nilly and grab a handful and shove it into my mouth. I have to place the chip on my tongue to make sure my entire tongue experiences the full flavor of the spicy-powder cheese coating. Chip tasting is like wine tasting. There is a bouquet, the taste and texture and the after taste. They are integral to the overall rating of a good chip. I have to say that this new flavor is quite good.

As I was savoring each chip, I read the back of the Doritos bag, like one would read the back of a cereal box at breakfast. The back of the bag stated that there was contest of new flavors. The “Fight for the Flavor” I think they called it. Apparently Doritos has two new flavors, the other being Wild White Cheddar, and the consumer gets to vote as to which flavor will stick around. I was intrigued and pissed at the same time. Intrigued that I would actually get to vote on something where my vote may actually count. Pissed that the store did not have the other flavor on the shelf otherwise I would have bought that as well.

I explained to Lauren that I needed to go out and find the other flavor. She said something to the effect of me falling into their “marketing trap”. I told her I had a responsibilty to vote, you know, to secure the better flavor of Doritos for generations to come. I was thinking of the children. I also told her that if I entered my vote I had a chance at winning a one-year supply of Doritos. I think she called me a “sucker for advertising” and she asked what is considered a “year supply of Doritos?”

I read the back of the bag and it states that a year supply is one bag of week. Clearly the Doritos people need to do some more market research because I could go through a bag every three days.

21 comments:

Kami said...

You are a mess.

I love Doritos, too.

Anonymous said...

Same with me.

A whole bag in one day and two days rest. Original and Ranch are the bomb.

Nancy said...

I'd probably vote for the White Wild Cheddar for the sole purpose that they won't leave an orange tell-tale sign after consuming a whole bag in one sitting.

Michelle said...

I love Doritos, but only original. Those other flavors are just weak imitations. I do like the voting idea. It's good to have your vote count.

Have your tried Munchies yet? It's a combo bag with Doritos, Cheetos, SunChips and Pretzels. My kids live on the stuff! In fact, they eat it for breakfast on occasion - like when SS Dad is doing the cooking.

Scottsdale Girl said...

The only acceptable DOrito? Nacho Cheese.

Tried the Blazin Buffalo with Ranch or whatever and can I just say "BLECHY!"

Cheesey and BBQ does intrigue me though.

Sandy said...

My husband is a RSR with Frito-Lay in Oklahoma...he sells Doritos by the case, every day...I mean every.single.day. and every variety.

He hooks me up when I have a chip craving...

momo9 said...

William, go play with your kids, and leave the Dorito bag on the shelf. Speaking of shelf, Doritos is probably the reason you have one ( a shelf) around your belly button:)

Oh, The Joys said...

I can't think of anything except the very BADNESS of Dorito breath.

Jody said...

Ugh, Doritos. I just cen't get past the fact that they smell of stinky socks. :)

Effie said...

you spelled flavour wrong--you forgot the "u"



mmmm Doritos

Stepping Over the Junk said...

I have to close my eyes when I walk b y the Dorito section. And when I do buy them "for the children", I love the look of my 6 year old when she comes out the Kindergarten door at the end of the day with that orange mustache from lunch.

Sharpie said...

As a Marketing/Advertsing Designer AND a consumer - I can say it works because it is supposed to. As if I need a reason to buy chips...seriously. How were they??

MrsDoF said...

I know I'm already a Missus and all, but I really love your wife.

Dan said...

Democracy is important. People have died in order for you to have the right to vote on important issues such as this. It is no less than your duty for you to consider each dorito carefully and weigh up all the factors before you make your choice. In this way will you keep the flag of democracy flying in the free world.

mamabrown said...

I love Doritos, dipped in authentic hot sauce or as we call it in our house, salsa. We cook our salsa so it will last a bit longer in the fridge and is truly fresh tasting. Ingridients are: onions, scallions,green and/or red bell peppers to add color without adding more spicy heat, fresh tomatoes are best but good store-bought tomatoes will due or good canned ones in a pinch, a little chili powder, fresh jalapenos, fresh garlic sliced ever so thin,green chilies,cilantro bunch. Then slice and dice everything. Put a tiny bit of olive oil in your pan to keep onions, and peppers first from sticking to the pan and adding all veggies incluing tomatoes and juice of tomoatoes, lenon juice and or lime juice bringing bringing all to a gemtle,boil, turn down heat until it is just a very gentle boil Salt & pepper if you so desire. Cook until water is cooked out of tomatoes and thickens some. If too dry add some canned tomatoe juice or freshly squeezed tomatoes. Good on just about anything, scrambled eggs, omelets with chorizo sausage (has got to be veru ;eam for me to eat it (usually you will need to make it so it is full of fat). Salsa is go easy to make -- use plenty of clean spoons for taste tests tp see wjat else would be good (lemons? limes = good! Salsa is good in soups & stews. Watch how much spicy peppers you put in (always deseed to prevent meltdown of tongue) especially if you have children or older adults gone to the more bland diets by medical advice or to prevent heartburn for a week. Anyway, these are the basic ingredients, try whatever you really like in a salsa and have fun. I don't cook with recipes so I didn't tell you amounts of anything. So, if learninh to cook with veggies and herbs, meats, and other things, cooking becomes an adventure and not a chore. Sorry and ran on & on.

mamabrown said...

Sorry about the typos above, too tired to edit. My eyeballs kept closing and my head bumping the desk.. to bed to sleep perchance to dream.....

Anonymous said...

Its sad they spent so much money on this promotion , i didnt really think about it until i read this guys comments on it

Click here for the article

Jessica said...
This comment has been removed by the author.
Jessica said...

Entertaining :)

Actually, my favorite is the Habanero Flavor.. I'm glad it's not ballet though.. many people don't like spicy and I would never want to risk losing it!!!

Out of the two new flavors, I'd probably vote for the Smokey Cheddar BBQ

Anonymous said...

I am a die hard fan of doritios as well. I will go to the chip section of the store first, grab a big bag of doritios... open it and eat them while I shop! I do that in almost every store that sells doritios. Last I tried the flavor that we can vote it... It's horrrible! I am sitting next to a full bag of doritos and that NEVER happens!

Shannon said...

I love Doritos too! I actually wrote an ending to the Doritos commercial in hopes of keeping the Buffalo Wings N' Ranch flavour from being taking of the shelves!

Please check out my ending and vote if you like my spin! Feel free to share my link anywhere! The more votes the better...lol! Thanks :)

I love Doritos too! I actually wrote an ending to the Doritos commercial in hopes of keeping the Buffalo Wings N' Ranch flavour from being taking of the shelves!

Please check out my ending and vote if you like my spin! Feel free to share my link anywhere! The more votes the better...lol! Thanks :)

http://www.writetheend.ca/en/gallery/A/17342