I was quite pleased the other day, when at the store, I saw a new flavor of Doritos on the shelf. Smokin Cheddar BBQ (No “G” on the “Smokin” because I guess that is the hip way of spelling it). I, of course, could not say no to a new flavor of Doritos and I bought a bag.
That night I settled on the couch with my new bag of Doritos ready to try to new flavor sensation that the chips would provide. Whenever I try a new snack or chip I like to take my time with each chip to make sure that it works for me. I just can’t reach in the bag all willy-nilly and grab a handful and shove it into my mouth. I have to place the chip on my tongue to make sure my entire tongue experiences the full flavor of the spicy-powder cheese coating. Chip tasting is like wine tasting. There is a bouquet, the taste and texture and the after taste. They are integral to the overall rating of a good chip. I have to say that this new flavor is quite good.
As I was savoring each chip, I read the back of the Doritos bag, like one would read the back of a cereal box at breakfast. The back of the bag stated that there was contest of new flavors. The “Fight for the Flavor” I think they called it. Apparently Doritos has two new flavors, the other being Wild White Cheddar, and the consumer gets to vote as to which flavor will stick around. I was intrigued and pissed at the same time. Intrigued that I would actually get to vote on something where my vote may actually count. Pissed that the store did not have the other flavor on the shelf otherwise I would have bought that as well.
I explained to Lauren that I needed to go out and find the other flavor. She said something to the effect of me falling into their “marketing trap”. I told her I had a responsibilty to vote, you know, to secure the better flavor of Doritos for generations to come. I was thinking of the children. I also told her that if I entered my vote I had a chance at winning a one-year supply of Doritos. I think she called me a “sucker for advertising” and she asked what is considered a “year supply of Doritos?”
I read the back of the bag and it states that a year supply is one bag of week. Clearly the Doritos people need to do some more market research because I could go through a bag every three days.